Guitar Archeology

I finally had a unique instrument to work with. Since John Entwistle had almost single-handedly introduced the Alembic bass to the music business, Norlin thought he would be the perfect player to evaluate the Gibson RD 77 active-electronics bass. Could we talk to him? Actually, I couldn’t wait to get him involved. It wasn’t about the free instruments. At that point in his career he had a truck full. It was more about the exposure. Gibson has a huge advertising and promotion budget. They can put your face in music stores across the world. They can put your name on an instrument that will live on way past your record contract. This wasn’t a Who deal, this was a John Entwistle deal, and as far as I was concerned, payback for all the things he’d done for me. Like every other picker on the planet, John grew up with a Gibson catalog under his pillow, and now he would be one of those faces staring out from the pages. John and I flew into Chicago and met an assembled platoon of Gibson managers and Norlin brass from New York. It was a strange meeting of cultures. Norlin’s musician-guitarist-expert on the payroll was Bruce Bolen, a Chicago Jazz guitarist looking for his first record deal. Bruce wore the plaid pants, wide lapels and ugly tie and tried to be one of the corporate guys. It was obvious that all the managers knew about the Who and the legendary tales of destruction. They were visibly surprised that Entwistle was such a soft-spoken gentleman. During John’s tour of the offices, people hung back in awe as if waiting for the pyrotechnic finale. By dinnertime John had the group eating out of the palm of his hand. They hung on every thickly English accented word. At dinner we sat next to each other at the table with half-a-dozen other corporate heavies. Toward the end of the meal, John reached out and picked up an expended wine bottle. “Do you know why they leave this little bit of wine in the bottom of the bottle?” John asked. No one knew. “Because of the sediment” he said, illuminating the bottom of the bottle with the table candle. “Oohs”, and “Aahs”. John put the bottle down and returned to his desert. The waiter walked up to the table, picked up the wine bottle and poured the dregs into John’s glass. “Anyone care for any more wine”? John turned to me, lowered his head and gave me “the look” over the top of his glasses.

In the 70’s the Gibson guitars artist relations office was operated out of Buck Munger’s home basement recording studio in northeast Portland, Oregon. When the first half-inch video cameras hit the market Buck grabbed one and started shooting low key back stage interviews with Gibson artists directed at the plant workers and field reps to boost morale and increase sales. This is an intro to the first Artist Relations field tape. Buck introduces a trashed Les Paul given to him backstage by Pete Townshend. The guitar was destroyed by Pete because he discovered it had a faulty neck. When he became convinced that something was wrong he bashed it against the wall and indeed the center core of the neck was rotted. So he told Alan Rogan the roadie to save it for that guy from Gibson. In this video Buck also touts the Bo Diddley “Mark Series” model acoustic. In truth, at the time, the Mark Series acoustics were the first costly boondoggle by Gibson’s new owners the Norlin Corporation, having spent thousands to develop a whole new bridge concept outside the Gibson design team. Unfortunately, also outside the design team they added a plastic ring around the guitar’s sound hole, which instantly turned off the players and killed sales. Munger picked up the little square guitar in the office of Gibson’s Kalamazoo plant while visiting the factory with John Entwistle of the Who. After walking through the factory collecting instruments Entwistle were invited into Carl’s office. A row of unfinished prototype instruments lined the wall. One instrument stood out. A little square guitar with the new Mark Series bridge. What in the heck is this. “Oh that, says Carl. The New York Norlin guys discovered Ovation guitars (with a plastic back) and they instructed us to build them a prototype so they could evaluate the acoustical properties of plastic.” “I could see Carl was not comfortable telling this story, says Buck, these were his corporate bosses he was talking about and I was the corporate Artist Relations guy.” “Carl said he looked all over for something plastic like the back of a guitar and all he could come up with was this refrigerator vegetable drawer.” So the Gibson craftsmen, who had established the baseline for excellence in the guitar building business were forced to build a guitar on a refrigerator drawer. “I asked for it, and after all the Entwistle freebies I guess Carl was glad to get rid of it.”

WATCH THE VIDEO HERE

Buck Munger w/ Pete Townshend\’s Guitar 1975

HOUSTON FEARLESS

I was now living the Large life. Handling talent, hanging with popstars and having my phone calls returned. My associations with Hendrix and the Who generated a multitude of opportunities to roll the musical dice and I knew I’d never get a better place at the table. With producers like Dave Hassinger (Stones), Terry Melc…her (Byrds) and Charlie Greene (Springfield) in and out of the Sunn office I had a variety of role models: Hassinger, the engineer, Doris Day’s golden son Terry and Charlie Greene, king of the street. Charlie was still basking in the glow of the Iron Butterfly, which had ushered in a whole new bag and generated so many sales that the RIAA had to create a new album award, called a “Platinum” record. Labels were throwing money at Charlie for acts and he was scrambling to find talent to fill the demand. The current LA Sunn demo band was a strong four-piece of nice young kids. Lead guitar, bass, drums and screaming Hammond B-3. (Vanilla Fudge meets the Grateful Dead). Bob Wall, the guitarist, sang lead and wrote most of the material, Harley Baker the organist was the volume hog, wild man, Joel Krasomil was Entwistle-steady and the band’s glue and the drummer Bill Combest played hard and looked exactly like Paul McCartney. Another set of Sinatra-lawyer management contracts and I was back in business. I shopped them to Charlie Greene who got them an album deal with Imperial. I would produce the album for Charlie’s York-Pala Productions in exchange for publishing. For the single we would cover a UK hit, “Race With The Devil.” I changed the named of the band to Houston Fearless, which came from a movie camera tripod manufacturer in west LA located right across the street from the Warehouse 9. Every night when I left the club with the Stillwaters, and drove past the sign, I thought what a great name for a band. Sunn had big plans for Houston Fearless. I reached out to the Hammond organ and Slingerland drum companies, pitched them my program and got them to agree to an endorsement deal with advertising, and tour support. A free organ and three sets of drums, and more importantly, two national advertising campaigns.

The WHO Sunn Advert

I was spending a lot of time with the Who. Of all Sunn’s acts, Pete and the lads worked hardest to promote the Sundholm brother’s little Oregon amplifier company. Before and after tours, the lads would set up camp at the Continental Hyatt House out on the Sunset Strip-shortly thereafter to be known forever as the Contine…ntal “Riot” House. When the Who were in town whole floors of the hotel would be set aside for the band and entourage. The hallways smelled funny and were jammed with beautiful Mods, Rockers and Flower People. We recorded some radio commercials with Pete & John marveling at the fact “even the Who” couldn’t destroy Sunn Amplifiers. It was true. The gear held up, and John Entwistle for one, thought it produced the best bass sound ever. I was getting closer to John, both through herding Keith and talking careers in the music business. There was a seismic power-shift taking place in the music industry at that time. Recording artists suddenly discovered all the real money was in music publishing and administering their own copyrights. All you needed was a file cabinet. John was a writer pushing to get the band to do his songs. John’s composition “Boris The Spider” was the most popular song with American audiences on the first tour. John knew there had to be room for more Entwistle tunes on the Who’s set list. John also knew of my independent producer aspirations and fed me tips on label changes and new talent. He pitched me songs and suggested names for my acts and told me the story about how he and Moon had been approached by Jimmy Page, when the Yardbirds broke up, and Page wanted John & Keith to leave the Who and join him and Jeff Beck in a new band. John said he and Keith talked about it and came to the conclusion it would go over “like a Led Zeppelin”, a name so catchy, Jimmy Page decided to keep it. The infrequent casual conversations with Jimi Hendrix had also became more and more about the music industry, how it operated and where does all that money go, anyway? Jimi was not a happy camper about his business dealings, and he didn’t try and keep it a secret.

The Animals, which one has the wig?

Buck was left standing in the intersection next to his XKE watching Keith Moon run laughing into the hotel waving his car keys. John Entwistle sighed, and said he’d go try to retrieve them. It had been a wild night out. I had picked up John and Keith earlier and we all crammed into the E-Type to cruise out on the Sunset Str…ip. We rolled up to the Whisky and handed over the keys to the valet. Keith and John were wearing their stage clothes and if not instantly recognizable, certainly somebody out of the ordinary. We were escorted up to the VIP balcony overlooking the stage. On stage were Eric Burdon & The Animals, a group that Moon and Entwistle knew well back home. After several rounds and increasingly rowdy behavior Moon leaned over and yelled in my ear. “He’s bald you know, hasn’t got a hair on his head.” Who? “The guitar player!” I looked down and it seemed to me the guitarist had not only a full head of hair but flowing locks to boot. Huh? Moon was out of his seat, off like a shot, down the stairs, across the crowded room, up to the corner of the stage, on stage, behind the guitar player, “See!” he yelled, pulling off the wig. Holy shit! It was bedlam on stage. The bald guitarist turned and grabbed at Moon, who threw the wig into the crowd and jumped down. The guitar player dropped his instrument and took off in full pursuit across the room, catching Moon about half-way up the balcony stairs. Thankfully the Whisky bouncers arrived simultaneously and Moon was spared a beating, however we were informed our presence would no longer be tolerated and escorted to the door. Outside, waiting for the car Moonie bowed and smiled to the crowd of clapping patrons that followed us out.

Keith Moon

Billy Gibbons (white shirt-center) opens for Jimi

I spent the next few months bouncing around the country with the Who and the Jimi Hendrix Experience while Pete and Sheila ran the new Sunn offices on the corner of Sunset & Vine. The location quickly became a popular destination for local and touring acts. Neil Young was back in the Buffalo Springfield and now sporting …an all Sunn backline. Bands from the UK chose LA as the beachhead of the invasion and Hollywood was quickly becoming British territory. Headquarters for many was the Continental Hyatt (Riot) House on Sunset. Jimi Hendrix was still waiting for his 12” speaker cabinets and in the meantime had taken the horns out of the top of the 100S speaker cabinets. You couldn’t see the difference through the grille cloth and each night he’d ram his guitar into the empty hole. With the feedback and theatrics it looked like he was reaming the loudspeaker. The next night, new grille-cloth, new amplifier. About this time Jimi introduced me to a young guitar player from Texas that had opened for him and made a big impression. Jimi wanted to give several of his older Sunn units to the Moving Sidewalks guitarist Billy Gibbons. No problem. I noticed, the reports of Jimi trashing his gear didn’t go down well with Pete Townshend at all. By the time the Who landed in Los Angeles we were tight and I was excited to show them around. John Entwistle was amazed at the fruit salad at the Room At The Top and Keith Moon loved ordering beer down to the office, so we could close the inner door and do phone pranks. Pete Townshend kept urging me to cover his songs with American acts. The band bonded with everybody in the Sunn office. Peter Burke even volunteered his credit card when Wallach’s Music City wouldn’t take a check from Townshend for a new Les Paul.

I became attached first to Keith Moon, because of his love of practical jokes and my fascination with his completely unique playing style. Pete Townshend nurtured my friendship with Keith because he needed help with the wild man. These guys were all on passports and high jinks that wouldn’t slow down an American act coul…d get a British band thrown out of the country. As Moon’s best friend, John Entwistle was glad to have Sunn’s credit cards to pick up the bar bill and whatever damages may accrue. Most of the recreation on those early tours took place in the hotel bar where there was always some drunk “straight” businessman who was incensed to see longhaired freaky foreigners in sissy clothes flirting with the barmaids. Many was the night, we stood up together for Queen and country. Moon seemed to enjoy pushing the situation to the limit to see if I could get us out of there without a fight. Moonie was a daily challenge to my finely honed peacekeeping skills. In Kansas City, the Who were opening for the Buckinghams (“Kind of a Drag”) who were on their fifth hit single on Columbia from producer Jim Guercio. The sound check was short and friendly and the Buckinghams agreed to let the Who use their PA to keep the set change to a minimum. The mostly teenaged audience filed into the hall looking white, upper middle class and bored. When the Who walked out on the stage in their Carnaby clothes the first few rows of standing students pressed forward to get a better look. The venue for the Who/Buckingham confrontation was a new high school gym. The bands performed on a stage made from beautiful inlaid wood. The Who launched into their set and got a good reaction to “Boris The Spider”, which I had learned that afternoon, Entwistle wrote. The rest of their set was received politely, but attentively. For the finale, Pete announced a song that would be released in the US within weeks “I Can See For Miles”. A few chords in, the audience came alive, and I found my new favorite Who song. As the finale built Bobby switched on the tiny smoke machine and the shit hit the fan. Pete started swinging his guitar like a pickaxe, Moonie kicking over his drums, Roger swinging the microphone in large arcs and bouncing it off the floor. I noticed several school officials spring into action. Nobody had warned them about this madness.

The Who with The Buckinghams

Buck Munger was scoring points with Keith Moon and John Entwistle with my terror filled tales of the Marine Air Wing and Phoenix Police Department. They offered their experiences traveling Europe and humorous impressions of America. We definitely shared an appreciation for the practical joke. Moon’s squint-eyed impression of actor… Robert Newton’s Long John Silver was classic. Entwistle exhibited the dry English wit. They prepared me for meeting their band-mates with some essential background information. Pete’s an old codger and Roger is a pretentious rock star. Why right now, that disgusting Roger is down in his room with a bunch of teeny-bopper groupies. Where the actual idea came from, I can’t remember, but the next thing I know I’m on the phone calling Daltrey’s room in my best Phoenix Police Department Desk Sergeant voice “ Hello, Mister Dawntree, this is Sgt Mullen of the Kansas City Police Department, we have a report that you are entertaining under-aged minor females in your room, sir, is that true? Daltrey, stuttered “No, that’s not true, who told you that?” “Well Mr. Dawntree, we have dispatched a radio car to answer that complaint, that should be there any minute, and you can make your statement to the investigating officer.” Hanging up the phone I could see Entwistle and Moon bursting with appreciation for my performance. We could hear feet scuffling outside in the hallway and after a moment there was a knock on the door. Daltrey came in, nodded to Keith and John and stepped into the bathroom. In a few minutes he came out and announced he was going to find Pete, and left. Keith and John, who had been quiet since he came in the room, let out howls of laughter. They pummeled me with compliments. We had a relationship. I had never met or dealt with the Who’s managers. With the Jimi Hendrix Experience most of the communication away from the site flowed through either Chas Chandler or Gerry Stickles. The only time I got to talk to Jimi was at the sound check and after the show backstage, which was always a circus. With the Who I had an off duty relationship with everybody but Roger. I noticed even Townshend liked to join Keith and John in the Roger chop-sessions. The band dynamic was interesting. In public, Daltrey shined and accepted the presumption that, as the singer, he must be the leader of the band. In private, Roger shrunk to the bottom of the pecking order behind John, who was below Keith who was always challenging Pete.

Here is a mint condition 1961 Fender Jazzmaster (with tags and all the case candy), I sold to John Entwistle of the Who, back in the 80’s.

1961 Fender Jazzmaster