Guitar Archeology

I finally had a unique instrument to work with. Since John Entwistle had almost single-handedly introduced the Alembic bass to the music business, Norlin thought he would be the perfect player to evaluate the Gibson RD 77 active-electronics bass. Could we talk to him? Actually, I couldn’t wait to get him involved. It wasn’t about the free instruments. At that point in his career he had a truck full. It was more about the exposure. Gibson has a huge advertising and promotion budget. They can put your face in music stores across the world. They can put your name on an instrument that will live on way past your record contract. This wasn’t a Who deal, this was a John Entwistle deal, and as far as I was concerned, payback for all the things he’d done for me. Like every other picker on the planet, John grew up with a Gibson catalog under his pillow, and now he would be one of those faces staring out from the pages. John and I flew into Chicago and met an assembled platoon of Gibson managers and Norlin brass from New York. It was a strange meeting of cultures. Norlin’s musician-guitarist-expert on the payroll was Bruce Bolen, a Chicago Jazz guitarist looking for his first record deal. Bruce wore the plaid pants, wide lapels and ugly tie and tried to be one of the corporate guys. It was obvious that all the managers knew about the Who and the legendary tales of destruction. They were visibly surprised that Entwistle was such a soft-spoken gentleman. During John’s tour of the offices, people hung back in awe as if waiting for the pyrotechnic finale. By dinnertime John had the group eating out of the palm of his hand. They hung on every thickly English accented word. At dinner we sat next to each other at the table with half-a-dozen other corporate heavies. Toward the end of the meal, John reached out and picked up an expended wine bottle. “Do you know why they leave this little bit of wine in the bottom of the bottle?” John asked. No one knew. “Because of the sediment” he said, illuminating the bottom of the bottle with the table candle. “Oohs”, and “Aahs”. John put the bottle down and returned to his desert. The waiter walked up to the table, picked up the wine bottle and poured the dregs into John’s glass. “Anyone care for any more wine”? John turned to me, lowered his head and gave me “the look” over the top of his glasses.

I finally found an artist to endorse the Gibson S-1 (Strat copy). Ronnie Wood had paid his dues with Rod Stewart in the Small Faces and now he was joining the Rolling Stones. He wanted his friends to know about his promotion, and what better way than a high profile advertising campaign by Gibson? I was telling the photographer not to print any pictures showing Mr. Wood playing through the Fender amplifier.

In the 70’s the Gibson guitars artist relations office was operated out of Buck Munger’s home basement recording studio in northeast Portland, Oregon. When the first half-inch video cameras hit the market Buck grabbed one and started shooting low key back stage interviews with Gibson artists directed at the plant workers and field reps to boost morale and increase sales. This is an intro to the first Artist Relations field tape. Buck introduces a trashed Les Paul given to him backstage by Pete Townshend. The guitar was destroyed by Pete because he discovered it had a faulty neck. When he became convinced that something was wrong he bashed it against the wall and indeed the center core of the neck was rotted. So he told Alan Rogan the roadie to save it for that guy from Gibson. In this video Buck also touts the Bo Diddley “Mark Series” model acoustic. In truth, at the time, the Mark Series acoustics were the first costly boondoggle by Gibson’s new owners the Norlin Corporation, having spent thousands to develop a whole new bridge concept outside the Gibson design team. Unfortunately, also outside the design team they added a plastic ring around the guitar’s sound hole, which instantly turned off the players and killed sales. Munger picked up the little square guitar in the office of Gibson’s Kalamazoo plant while visiting the factory with John Entwistle of the Who. After walking through the factory collecting instruments Entwistle were invited into Carl’s office. A row of unfinished prototype instruments lined the wall. One instrument stood out. A little square guitar with the new Mark Series bridge. What in the heck is this. “Oh that, says Carl. The New York Norlin guys discovered Ovation guitars (with a plastic back) and they instructed us to build them a prototype so they could evaluate the acoustical properties of plastic.” “I could see Carl was not comfortable telling this story, says Buck, these were his corporate bosses he was talking about and I was the corporate Artist Relations guy.” “Carl said he looked all over for something plastic like the back of a guitar and all he could come up with was this refrigerator vegetable drawer.” So the Gibson craftsmen, who had established the baseline for excellence in the guitar building business were forced to build a guitar on a refrigerator drawer. “I asked for it, and after all the Entwistle freebies I guess Carl was glad to get rid of it.”

WATCH THE VIDEO HERE

Buck Munger w/ Pete Townshend\’s Guitar 1975

I got these pics from Brian Brock back in the day, just after he acquired this beautiful 1959 Les Paul.  He told me he traded a Cadillac for it !

Howard Roberts

I met some interesting people passing through the Sunn office. Our policy of free amplifier loaners to professionals drew a wide variety of players including guitar giant, Howard Roberts. HR was already legendary in the Hollywood music business. Born in Phoenix, he started playing professionally at 15 and moved to Los An…geles at 20. A couple of years later Downbeat named him “Jazz Newcomer Star of The Year” and shortly thereafter he left the clubs and moved into Hollywood’s recording studios to help usher in Rock-n-Roll. HR played on Ricky Nelson’s “Bee-Bop Baby”, Eddie Cochran’s “Sittin’ In The Balcony” and Peggy Lee’s “Fever” He played the iconic opening notes to “The Twilight Zone” television theme and did albums with Chet Atkins and Duane Eddy. He had Top 20 hits with Elvis, Pat Boone, Bobby Darin, Dean Martin, Bobby Vee, Larry Williams, Gene McDaniels and a dozen others. He became the first-call guy for rock guitar in movies and TV and was a regular on the recordings of the Beachboys and the Monkees. He also had his own career as a Jazz Guitarist with four albums on Verve and nine on Capitol by the time he showed up in the Sunn office. Howard’s interest extended way past borrowing an amp. HR thought the only thing Sunn didn’t have in the line, was a small studio amp, and he had an innovative design that involved interchangeable equalizer modules. He and one of his students, Ron Benson, had built several dozen for HR’s studio contacts. Howard was also helping a friend up in Los Gatos named Bud Eastman start the first magazine specifically for guitarists called “Guitar Player”. Eastman joked that people asked “what are you going to write about after the first issue?” Howard also had an idea for a trade-school for professional guitarists that grew out of his seminars. He was working on that with another student of his named Pat Hicks. This was an active time in Howard’s career. He was tired of grinding out elevator-music jazz albums for Capitol and dazzled by my stories of the average album front-money deal for this new wave of guitar stars. Howard was ready to make his move. I’ll have to admit I was a little stunned when he asked me, would I consider being his personal manager?

Buck Munger

I got this set back in the 80’s from the original owner.  He bought this set on December 6, 1941 to play in the Navy Band.  Everything changed the next day and the set was put away until he took it out years later..

1941 Gibson ES-150 & EH-185

Here’s a nice one you don’t see every day.

A near mint 1959 Gibson ES140TC.

Another nice photo by Richard Green.

1952 Gibson Les Paul, 1st year of the Les Paul.  This one appears to be a later ‘52, as it has the binding on the neck and no diagonal screws on the pickup.

1952 Gibson Les Paul

Epiphone

Les Paul

Standard

Blue Sparkle Top

Limited Edition

This guitar was made at the
Unsung Plant, Korea
July 1996
Production Number: 1486

Great Original Condition

With very minor scuffs and dings

Plays and sounds Great

Comes with Gibson Gig Bag