Guitar Archeology

Tag: Gibson S-1

Ronnie Wood and the Gibson S-1, by Buck Munger

by admin on Mar.04, 2010, under Stories

I finally found an artist to endorse the Gibson S-1 (Strat copy). Ronnie Wood had paid his dues with Rod Stewart in the Small Faces and now he was joining the Rolling Stones. He wanted his friends to know about his promotion, and what better way than a high profile advertising campaign by Gibson? I was telling the photographer not to print any pictures showing Mr. Wood playing through the Fender amplifier.

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Jeff Beck and the Gibson S-1. by Buck Munger

by admin on Mar.03, 2010, under Stories

I dropped by the Paramount with a new Gibson S-1 for Jeff Beck. I climbed the six flights of stairs to meet Jeff in the door. “Something for me, then?” As I opened the case his face fell and his eyes glazed over, I made my exit. About halfway down the stairs, I heard a loud clattering noise. The S-1 was sailing down the space in the middle of the stairway, bouncing off the railing and making a racket on the way down.

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