Billy Gibbons (white shirt-center) opens for Jimi

I spent the next few months bouncing around the country with the Who and the Jimi Hendrix Experience while Pete and Sheila ran the new Sunn offices on the corner of Sunset & Vine. The location quickly became a popular destination for local and touring acts. Neil Young was back in the Buffalo Springfield and now sporting …an all Sunn backline. Bands from the UK chose LA as the beachhead of the invasion and Hollywood was quickly becoming British territory. Headquarters for many was the Continental Hyatt (Riot) House on Sunset. Jimi Hendrix was still waiting for his 12” speaker cabinets and in the meantime had taken the horns out of the top of the 100S speaker cabinets. You couldn’t see the difference through the grille cloth and each night he’d ram his guitar into the empty hole. With the feedback and theatrics it looked like he was reaming the loudspeaker. The next night, new grille-cloth, new amplifier. About this time Jimi introduced me to a young guitar player from Texas that had opened for him and made a big impression. Jimi wanted to give several of his older Sunn units to the Moving Sidewalks guitarist Billy Gibbons. No problem. I noticed, the reports of Jimi trashing his gear didn’t go down well with Pete Townshend at all. By the time the Who landed in Los Angeles we were tight and I was excited to show them around. John Entwistle was amazed at the fruit salad at the Room At The Top and Keith Moon loved ordering beer down to the office, so we could close the inner door and do phone pranks. Pete Townshend kept urging me to cover his songs with American acts. The band bonded with everybody in the Sunn office. Peter Burke even volunteered his credit card when Wallach’s Music City wouldn’t take a check from Townshend for a new Les Paul.