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	<title>Guitar Archeology &#187; Bo Diddley</title>
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	<link>http://www.guitararcheology.com</link>
	<description>Vintage Guitars, Modern Guitars, Amps, the People and Stories that go with them.</description>
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		<title>Buck Munger w/ Pete Townshend&#8217;s Guitar 1975</title>
		<link>http://www.guitararcheology.com/2010/03/buck-munger-w-pete-townshends-guitar-1975/</link>
		<comments>http://www.guitararcheology.com/2010/03/buck-munger-w-pete-townshends-guitar-1975/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:33:04 +0000</pubDate>
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				<category><![CDATA[Stories]]></category>
		<category><![CDATA[Alan Rogan]]></category>
		<category><![CDATA[Bo Diddley]]></category>
		<category><![CDATA[Buck Munger]]></category>
		<category><![CDATA[gibson]]></category>
		<category><![CDATA[Gibson Mark Series]]></category>
		<category><![CDATA[Guitar Archeology]]></category>
		<category><![CDATA[John Entwistle]]></category>
		<category><![CDATA[Kelly Flynn]]></category>
		<category><![CDATA[Les Paul]]></category>
		<category><![CDATA[Mick Flynn]]></category>
		<category><![CDATA[Norlin Corporation]]></category>
		<category><![CDATA[Pete Townsend]]></category>
		<category><![CDATA[Sunn Amplifiers]]></category>

		<guid isPermaLink="false">http://www.guitararcheology.com/?p=1029</guid>
		<description><![CDATA[In the 70&#8217;s the Gibson guitars artist relations office was  operated out of Buck Munger&#8217;s home basement recording studio in  northeast Portland, Oregon. When the first half-inch video cameras hit  the market Buck grabbed one and started shooting low key back stage  interviews with Gibson artists directed at the plant workers [...]]]></description>
			<content:encoded><![CDATA[<h2>In the 70&#8217;s the Gibson guitars artist relations office was  operated out of Buck Munger&#8217;s home basement recording studio in  northeast Portland, Oregon. When the first half-inch video cameras hit  the market Buck grabbed one and started shooting low key back stage  interviews with Gibson artists directed at the plant workers and field  reps to boost morale and increase sales. This is an intro to the first  Artist Relations field tape. Buck introduces a trashed Les Paul given to  him backstage by Pete Townshend. The guitar was destroyed by Pete  because he discovered it had a faulty neck. When he became convinced  that something was wrong he bashed it against the wall and indeed the  center core of the neck was rotted. So he told Alan Rogan the roadie to  save it for that guy from Gibson. In this video Buck also touts the Bo  Diddley &#8220;Mark Series&#8221; model acoustic. In truth, at the time, the Mark  Series acoustics were the first costly boondoggle by Gibson&#8217;s new owners  the Norlin Corporation, having spent thousands to develop a whole new  bridge concept outside the Gibson design team. Unfortunately, also  outside the design team they added a plastic ring around the guitar&#8217;s  sound hole, which instantly turned off the players and killed sales.  Munger picked up the little square guitar in the office of Gibson&#8217;s  Kalamazoo plant while visiting the factory with John Entwistle of the  Who. After walking through the factory collecting instruments Entwistle  were invited into Carl&#8217;s office. A row of unfinished prototype  instruments lined the wall. One instrument stood out. A little square  guitar with the new Mark Series bridge. What in the heck is this. &#8220;Oh  that, says Carl. The New York Norlin guys discovered Ovation guitars  (with a plastic back) and they instructed us to build them a prototype  so they could evaluate the acoustical properties of plastic.&#8221; &#8220;I could  see Carl was not comfortable telling this story, says Buck, these were  his corporate bosses he was talking about and I was the corporate Artist  Relations guy.&#8221; &#8220;Carl said he looked all over for something plastic  like the back of a guitar and all he could come up with was this  refrigerator vegetable drawer.&#8221; So the Gibson craftsmen, who had  established the baseline for excellence in the guitar building business  were forced to build a guitar on a refrigerator drawer. &#8220;I asked for it,  and after all the Entwistle freebies I guess Carl was glad to get rid  of it.&#8221;</h2>
<h2></h2>
<h2>WATCH THE VIDEO HERE<a href="http://www.youtube.com/watch?v=yN5ekHGQvpk"> </a></h2>
<h2><a href="http://www.youtube.com/watch?v=yN5ekHGQvpk">Buck Munger w/ Pete Townshend\&#8217;s Guitar 1975</a></h2>
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